It’s sort of become a tradition for us to provide a recap of how our previous tax seasons have gone. What is special about this year is that while it is our fourth with our Beverly retail office, it marks our 10th year in business! Keep your eyes peeled for a future post on that topic and some special things we will be doing to celebrate.
As always, we’ve still got some more analysis to do, but here are some of the preliminary successes that we are aware of:
- 20% growth in client load
- 49 new clients entrusted us with their tax situation
- Revenue growth in excess of 45%
- Processed returns in 19 states, which is slightly down from last year, BUT does not include anything we have on extension (which could send us above the number of states processed last year).
Our Challenges We won’t rehash too much of this here as we already put out a post on why this was the worst tax season in 35 years. We’ll just simply let you read that one at your leisure!
Our Triumphs. There were a lot of things that did go well this season. The short version includes:
- Staffing – We had some of our seasoned folks come back and we added new faces to the lineup. Without either Stephanie or Patricia working in the trenches this year, things would have been a lot harder than they were. Thank you ladies!
- Bus Benches – We’ve written about how bus benches work in the past. What we noticed this year is that the longer they are in the public space, the better they do over the long haul. This year alone we can attribute 18% of our new clients coming as a result of these benches. With a little bit of refining, looks like this will continue to be a medium we advertise with.
- Gaining Scale – Scale can mean a lot of things in business. What we are referring to is that fact that the business is taking on a life of it’s own. It’s reached a size where things are sort of just “naturally occurring” and it’s now our job to simply try and guide it. This is a good thing though and something that we’ve been anticipating for the past 3 years. It now means that we can begin to transition how we do things and set our focus a little further down the road instead of simply where are next sale will come from.
While growing a financial service business is not easy in today’s competitive environment, it’s satisfying to know that we’re still able to make progress towards the goals we set out for ourselves 10 years ago.
If you want to know how any of our past seasons went, feel free to read about them here:
Here’s looking to a bright future and since we’re 80’s babies, only this song would be considered fitting!