Welcome video with Wilson Rogers & Company CEO Jared Rogers, CPA. Learn about the services our company offers, how Jared got started in the business and what he likes best about his job.
Welcome video with Wilson Rogers & Company CEO Jared Rogers, CPA. Learn about the services our company offers, how Jared got started in the business and what he likes best about his job.
If your just joining me for the final installment, let me do a quick recap of what you’ve missed. In Part I I talked about what sparked my desire to leave, how I came across my road map and what my backup plan entailed. In Part II I spoke on some of the intricacies of that plan and how it went from ideation to implementation. In this post I’ll give you all the minutia of how I executed the plan and how that has played out over time.
A Day In The New Life
January 16, 2012 marked my first day heading up operations full time. In my 2012 post A Day In The Life of A Small Business CEO I speak about what that life looks like. Four years later, daycare drop offs have been replaced with school, but the routine is still mostly the same. Needless to say, I love what I do and I really don’t see it as work. Our site/blog has numerous post on having passion about what you do, how to deal with fear and how manage through growth. But the key takeaway that I would like to share about my new life is that it’s a fit for me and who I am.
Not everyone is “built for this” as I like to say, and rightly so. Personally, I think you have to be a little bit “off” in order to strike out on your own or head up your own business. However, if you do so, make sure that you are doing it for the right reasons. In the 2013 post Why You Shouldn’t Become An Entrepreneur we talk about the 5 reasons you should NOT jump into this lifestyle.
Working The Bridge Plan
As I mentioned, my bridge plan was to work as a contractor via an agency. So, when I was getting ready to leave corporate, I reached out to many of the placement agencies that I had used to get full time positions and asked them if they had a contract division. Some of them did and some didn’t. Needless to say, one agency found my resume in April of 2012 and got me placed on a 6 month contract. This allowed me to pay my bills and still work on the business, which of course was in a slow period since it’s seasonal.
Now, contract work was originally only supposed to be a two year thing. However, I found myself financially in a position where I needed to do it again in year 3 due to a lot of unexpected incidents (e.g. broken collar bone in a bike accident, car repairs, medical expenses, etc). In year 4, I was able to reduce my schedule slightly (e.g. 2 days a week versus 5 days) and in a few weeks I will be in the business 100% (hopefully permanently but you never know).
The key point of the bridge is that it 1) is designed to tide you over until the business can support you and 2) it should also serve a purpose outside of financial motives. What I mean by the latter is that it should enhance your skills, give you exposure to new things (e.g. industries, markets, etc), provide additional training for your new life or at a bare minimum, maintain your skills so that you can continue to be marketable.
My contract assignments kept my skills sharp as I essentially worked in the FP&A department of two different companies in two separate industries. This essentially extended my corporate FP&A career by an additional 4 years. It also allowed me to see how different industries worked (e.g. energy and heavy durable goods) as well as work with new teams of highly talented people.
Watching The Company Grow
Looking back at 2012 and where we’re at the end of 2015 makes my head spin. I remember how mad I was at the end of 2012. The short version of it was that the company performance was far off from our initial projections and I couldn’t figure out how or why. But I quickly trained myself to focus on the mantra “the only thing I can control on a daily basis is my attempt to go out and find sales.”
Subsequent to that year I would go on to work with Intuit as an Ask A Tax Expert and in their Personal Pro product due to the acquisition of a platform I was participating in. Our client base would grow by double digits in each of the years from 2012 thru 2015. We got picked up by some pretty sizable companies to handle their finance function. And somehow in the midst of all this we launched a secondary web site to help folks file all of those old tax returns!
While we’re now at the point where things are starting to stabilize, I have to reiterate that it wasn’t easy. That “not easy” part is outlined pretty well in the post Do You Really Have What It Takes To Start A Business. Thus I would encourage you to read it if you have some time. But in summary, if you are looking on the “how” to leave Corporate America piece, it involves:
I hope that you have gotten something out of these posts. Going from corporate to CEO took me many years. I had to learn and work through lots of lessons, some of which I had no direct mentoring on. But if you have the desire to make the change and the heart/drive to learn and then try new things, I am pretty confident that you can achieve the success you desire.
Best of luck in your endeavors and here is to a prosperous 2016!
Mr. Jared R. Rogers, CPA
President & CEO
Wilson Rogers & Company, Inc.
In Part I I talked about what sparked my desire to leave, how I came across my road map and what my backup plan entailed. In this post we’ll go over some of the intricacies of that plan and how it went from ideation to implementation.
Devising The Plan
The first post mentioned that it was the book by Jeff Cohen that gave me the roadmap on “how” to make my transition. I will not share everything that is in his book Working Less, Earning More, but I will highlight its essence.
Essentially, the key to working less and earning more is to margin up the payout for the time/effort that you put in. For example, if you can make $40 an hour doing part time work 40 hours a week or $500 an hour for doing 4 hours of work per week, which do you choose? You choose the second because you 1) make $2,000 versus $1,600 AND 2) you still have 36 hours in the week to make more money.
So the key to the equation is that your second life has to produce more output (money) for your input (time/effort). Thus your “new life” can take the form of being a consultant, doing freelance work, running your own business or just living off passive income. However, once you have identified your new life, you essentially have to “bridge” from your current one to the other. So how do you accomplish this? Per the book you can do this by:
I already knew that my second life was running my/our own business. However, at the time I was thinking of all of this, I was well off from the bridge phase. Thus, my shift actually involved a “pre-bridge” phase. As I mentioned in the first post, this pretty much involved:
I wanted to do the two things above for a few reasons. First, I wanted to scale the business up to a point that I could then transition into it with little disruption to my finances. Second, I wanted a “plan B” should things not work out. If I had to come back to the corporate world, I wanted it to be at a certain level (e.g. Manager). Thus, while the business grew, I focused on attaining said fallback position (which I did). Once that occurred, it was just a matter of waiting for the opportune time to present itself to make my exit.
Preparing to leave until all of the pieces were aligned actually involved a lot. This included:
Now, if you are thinking of leaving and you don’t have a spouse/partner who can help you bridge, don’t assume that all hope is lost. This just means that you have to 1) build a longer bridge or 2) build one that is strong. How? You can take part time/contract work that gives you flexibility to build your business gradually. You can work for your employer in a part time consulting position (e.g. 6 months to a year) until you train a replacement or work yourself into your new life. The possibilities are endless; you just have to think creatively.
In 2011, the IRS, claiming authority under Section 330, issued a new rule making unregistered tax return preparers subject to Circular 230. Much noise was made about this and it looked like the opportunity I had been waiting on. Essentially, 60% of the tax preparation market looks to paid preparers to have their taxes done. Of the paid preparer market, 40% is comprised of Attorneys, CPAs and Enrolled Agents (EAs). The remaining 60% is made up unregistered preparers who do not hold one of these designations. By regulating this group of preparers (and subjecting them to testing requirements) it appeared that a large population of preparers might be withdrawing from the market (thus effectively shrinking supply and artificially elevating demand). Unfortunately, later in 2012, the case of Loving vs. IRS was brought to trial in an attempt to stop the IRS’ actions.
Needless to say, in late 2011 my wife and I made the decision that the timing was right for me to leave. We quickly put some of the last “planning” pieces in place and I effectively “retired” from corporate america on January 13, 2012.
In the next and final post, I will talk about how I implemented my bridge and where things are now.
So…admittedly I haven’t been posting my personal exploits to our blog that much this year. It hasn’t been for lack of wanting to, it’s just been because I’ve been trying to manage a company that seems to have a mind/life of it’s own at times.
Needless to say, this month I had some time to ponder some things. Like the fact that my 4 year anniversary from departing Corporate America will be here in a matter of weeks! So with that said, I figured I would end 2015 with a 3 day blitzkrieg of blog post related to the subject. If you’ve ever thought about leaving the friendly confines of a gig to strike out on your own, but didn’t know “how” to do it, these post will share how I went about it.
What sparked the desire to leave?
Over the course of my 13 year corporate career, I believe that I had a nice run. I worked at four well respected employers, held several positions, made decent career progression and money to boot. I wasn’t a “superstar” when it came to politics, but I could hold my own and I understood most of the intricacies of the game.
So why was I considering leaving? Probably for many of the same reasons that you may have contemplated it. But when it came down to pinning a “single” reason, I’d have to say it centered around progression. I don’t believe in “glass ceilings” as I think that you can get around that to a certain extent (e.g. switch employers). But I do believe that those in the Ivory Tower will only let you hold the roles that they think you are fit for.
How many times have you seen a senior level manager or even a C Suite executive be mentioned in an announcement where it states they are “leaving to pursue other interest” or something to that effect? Really? This person makes like $500K+ and they are leaving? Or did you really mean 1) you’re firing them, 2) they don’t want to go along with the plan or 3) their vision for themselves doesn’t line up with yours so they are out of here?
Needless to say, if I stayed around I think I had the credentials and smarts to make it to upper management. But what if I wanted to run things? Would they let me? What if I wanted to make a million dollars? Would they pay me that? While the answers to those questions could have all been yes, there was one way that I could give myself a better probability of those things occurring…striking out on my own.
How I stumbled upon my roadmap
Once I made the decision to leave, I had to come up with a way to make it all happen. I mean, I like to take risks in life, but I like for them to be calculated. You know, the ones with sizable upside and minimal downside? So walking into the bosses office, kicking my feet up on their desk and telling them I quit without having a backup plan was not in my game plan.
One day I was checking out at my neighborhood grocery store. While standing in line I came across the book shown above. Now, I was not necessarily interested in working less and earning more, but the title caught my attention. Needless to say the book’s author, Jeff Cohen, outlined a plan for transitioning from the working a gig life to working for ones self. So with that, I studied what the book had to offer and then moved towards building the plan.
Creating the backup plan
My plan to leave was actually broken down into the following three phases:
The plan began in late 2005 and culminated with my resignation in January of 2012. So as you can see, it took almost 7 years for it to “fall into place” so to speak. In the next post I will elaborate on each of those phases and exactly how I prepared to leave (e.g. financial, health care, etc).
I worked for 4 companies throughout my corporate career and never lasted longer than 4 years at any of them. My failure to be able to “tolerate” simply doing something because someone said it should be done is what routinely led to my departure.
I’ve failed, many times over, to keep my weight in check. While I’m nowhere near obese, I am also nowhere near my svelte days when I was on the football team in high school or when I rode as a bike messenger. I get the weight off by riding hundreds of miles on my bike, and then manage to gain it back months (sometimes years) later. Blame this failure on my immense love of food and inability to control my desire to feed my face!
After three years of running this company night and day, I’ve failed to achieve the revenue or profit goals that we outlined in our original business plan. What’s worse is that people would consider me a “smart” finance person and I’m supposed to be good at numbers right? So why then could I not accurately project the revenues and expenses of this company over that three year period? Oh yeah, because this was uncharted territory for me – having to figure out exactly how many clients you get when you spend $X on a marketing campaign. Better yet, figuring out which marketing campaign even works!
On top of the above, I’ve failed my family for years. I’ve failed to spend as much time with them as I both want and should. I’ve failed to be there when they’ve rung me on the phone and I thought “I’m busy with something, I’ll just call them back later.” I’ve failed my wife and daughter by not giving them all the hugs, kisses and love that I can possibly muster. With all these failures, I’m surprised that I am even loved at all.
So why do I keep failing? Well, I wrote about that extensively in this post so I won’t rehash any of it. But you want to know the interesting thing? Most people are failures. Let me explain.
Failure is defined as the state or condition of not meeting a desirable or intended objective, and may be viewed as the opposite of success. The key component in the preceding sentence is “may be” and should not be misconstrued with “is.” In other words, failure is simply not meeting an objective. This doesn’t mean that you are not succeeding or will not achieve your goal at some point. The key in moving from failure to success can be summed up in the following quotes:
“I can accept failure, everyone fails at something. But I can’t accept not trying.” – Michael Jordan
“Success consists of going from failure to failure without loss of enthusiasm.” – Winston Churchill
“Only those who dare to fail greatly can ever achieve greatly.” – Robert F. Kennedy
“Giving up is the only sure way to fail.” – Gena Showalter
“Failure should be our teacher, not our undertaker. Failure is delay, not defeat. It is a temporary detour, not a dead end. Failure is something we can avoid only by saying nothing, doing nothing, and being nothing.” – Denis Waitley
“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas A. Edison
With that said, yes, I am a failure. Most of us are failures. But mark my word, at some point in the future someone will say “Jared Rogers a failure? That guy has to be one of the most successful people I know!” Yet, they won’t be saying this because I was a failure; they’ll be saying it because I didn’t quit.
Until next time…
If you’ve read our blog for any amount of time, you know that there are quite a few posts on here about dealing with adversity. This mostly has to do with the fact that business is hard stuff and we like to share things to keep you motivated along your journey. To that end, I wanted to share a few experiences with you.
A few summers back I got this crazy idea to ride my bike to four states in the same day. While it was a challenge (hey, we’re talking about 200+ miles in a single shot) I managed to pull it off. The funny thing is that when I relay that story to my non-cyclist friends, they often respond with something like “man, I could never do that.”
Recently I was watching some extreme sports type show with some friends and they ended up playing this Jeb Corliss clip of him “Grinding The Crack.” In case you don’t know who Jeb is, he’s one of those wing suit pilots who jumps off cliffs and then “flies” back to earth. Needless to say, after watching this clip, many of my friends were like “there is no way I could do that.”
Based on the comments to the two situations listed above, can you guess the four words you should never say? Yup – I couldn’t do that. Technically it’s five words because of the contraction, but you get the jest of it!
The reason one should never say those words, is because they are self limiting. While it’s possible to assume what one could not do, you’ll never know until you at least try. Here’s a prime example. When I was in college I wanted to join a fraternity. However, as with all “secret” organizations, I was a little hesitant because I just knew that they were going to make me do “something” in order to join. What that something was, I had no idea, but all I knew was that I was apprehensive about it.
Without going into any real detail, yes, there were some things that had to be done. Furthermore, some of those things one might think were impossible for one to do when initially presented. However, I will say that despite what I perceived to be my own boundaries, those boundaries were in fact a lot further away than what I initially thought. Or said another way, my limits were actually a lot higher than what I believed. This led me to adopt the philosophy that you can do a lot more in life than you think you can. Even if you are going through a really tough stretch in life, you can probably handle a lot more before you hit your breaking point.
Thus, the moment that you say that you can’t do something, you are limiting yourself. If you say that you can’t learn to swim, you won’t. If you say that you’ll never be able to climb Mt. Everest, then you never will. If you say that you’ll never get your hobby up and running into the next big thing that society craves, then it just won’t happen. But if you start out with a little hope and instead say “I think I can,” you might just be surprise at how far you can go.
Until next time…
Life is not fair. Never is, never was and never was meant to be. Life is simply life. It doesn’t favor, discriminate or judge against anyone or anything. Life simply just happens. You either learn to roll with the punches or you’re destined to get trampled on.
This year has been particularly challenging for me on a few fronts. The business is going good, but is eating up more of my time (which is a good thing). But that makes working my contract gig a little bit stressful. Take that and throw in limited training time on the bike and my track season quickly fell apart. When you do limited riding to stay in shape, your weight goes up and your clothes get a little tight! To top it all off, throw in a little financial mayhem and things get really interesting.
Which brings us to last week. It was mid-week and I was headed to the contract as usual. Got about 15 miles into my 27 mile commute and in the middle of a downshift (on the expressway) the car cuts off. I mean, just shuts off for no reason! Needless to say, I got it started again and got back on my way to work…only to have it shut off again at the exit ramp where I pull off. Oh wait, it gets better. The pic above shows shut off number 3 on my way home and the car died once more as I was pulling it into the shop.
As of the writing of this post:
1. The car has been at the shop almost a week
2. They still don’t “really” know what’s wrong with it
3. I’m picking it up today to take it to another shop that does electrical analysis
4. Dropping off my daughter has been a little challenging this week
Needless to say, I have wondered several times over the past week just what I did to deserve this or who I made mad. I mean, I really could do without all this extra anguish in my life. But guess what? This is life kid; get used to it or get ready to get run over.
As humans, we often go through the whole “why me?” sequence whenever things aren’t going our way. But the reality is this; life and business don’t owe you anything other than one thing called opportunity. It’s up to you what you do with the opportunities that are given to you and no, no two individuals will receive the same ones. So when life seems a little hard, try and remember these things:
You Must Experience Trials to Appreciate How Good Life Really Is
If you didn’t experience pain, how would you know exactly how good joy feels? You wouldn’t. Thus, know that most of the trials you experience in life are temporary in nature and once over, you’ll be better prepared to appreciate the goodness that life has to offer.
Life Is Good
If you can answer yes to these questions then everything else can be solved:
1. Did you get up this morning?
2. Do you have clothes on your back?
3. Do you have a roof over your head (even if it’s only a viaduct)?
4. Do you have food in your belly or the ability to get some?
You Can’t Control Life
Life is like a casino dealer who deals out the cards when it’s your turn. Ready or not, when it’s your turn, Life will deal you your hand. Don’t like your cards? Tough luck, play the hand you’ve been dealt. Want some new cards? Maybe the next hand will be better (or worse). What about the player who just got an awesome hand? Worry about your own cards; you can’t change them and the other person is NOT you so it makes no sense to worry about what they’ve gotten.
I will get through this little car issue and some of the other things that are making life a little hard at the moment. But until things get a little brighter, I want to leave you with these quotes:
“You cannot control the length of your life, but you can control its breadth, depth, and height. You satisfy the hungry heart with gift of finest wheat. Now give to us, O saving Lord, the bread of life to eat.”
“You should not confuse your career with your life.”
“You spend your whole life believing that you’re on the right track, only to discover that you’re on the wrong train.”
“You will face many defeats in your life, but never let yourself be defeated.”
In honor of Father’s Day, I thought I would take some time and reflect on my Dad. In this post a while back, I talked about what it means to be a Father. This time, I wanted to share some of the lessons that he taught me growing up. I think that there is value in them all, and even though some of them centered around “being a man” I think they will be shared with my daughter Pilar. So what did pops teach me?
It’s not what you make, but what you do with what you make. Growing up, my dad worked for a bank. He once told me a story about how he was a supervisor, but he kept noticing a guy who made less than him but was always nicely dressed. At some point he asked the guy how he was able to wear such nice suits on his salary. “Mike, it’s not what you make, but what you do with what you make.” Moral: Don’t waste all your money on frivolous things; save some of it.
Buy good shoes if you can afford to. If you invest in a good pair of shoes (i.e. ones that can be resoled), they will last you for years to come. If you buy cheap shoes, you will always be replacing them. Moral: Quality products are worth the investment.
All a man has is his word. You can lose your job, house, spouse and everything else in your life. But if you have your word, people will help you start over. Moral: Reputation is worth more than all the material possessions in the world. So once you build a good one, don’t ever tarnish it.
Always use a firm handshake and look a man in his eye. This kind of piggy backs off the reputation thing above. But basically, if you don’t signal to another person that you are trustworthy, don’t expect them to trust you. Moral: Always signal to someone that you’re the real deal and mean business.
There are only three ways things can go. Often times after I would do something that was “marginal” in life I would get this lecture. “Things can be wrong and turn out wrong. Things can be right and turn out right. Things can be wrong and turn out right.” The key to the lesson was the last sentence. Moral: If you did something wrong but it turned out okay, be wise enough to know that you got lucky. Also, do it the right way the next time!
Admit when you are wrong. I use to act like I was a know it all. Yes, I knew some things, but there were things that I didn’t. When you are wrong (in knowledge, action, treatment of another person, etc.) it takes a big person to apologize. Moral: Always apologize when you are in the wrong. People will respect you for it.
Life isn’t fair. Sometimes bad things happen to good people. It doesn’t mean that the devil is out to get you or that God has forsaken you. Some people live to be 109 years old and some only live for 109 seconds. Life isn’t fair. Moral: Don’t give too much credence to praise or criticism. If you don’t, you won’t be rattled when you receive the opposite of what you expect.
No one owes you anything. I remember that when we wanted some extra money, my dad would tell my sister and I to go out and collect cans. We would then take the cans to the recycling center and exchange them for money. How come he wouldn’t just give us the money? Moral: You appreciate things much more in life when you recall how hard you had to work to obtain them. This goes for just about anything. So if you want something, go out there and get it.
You can be whatever you want; so long as it’s legal. My dad told me that I could be whatever I wanted to be in life, so long as it didn’t hurt anyone else. Why didn’t he stress being a lawyer, doctor or business man? Moral: Don’t limit the ambition of your children. Let them choose what will make them happy in life and then encourage them to follow it 100%.
A man opens a door for a woman. Chivalry seems to have gone by the wayside these days. But I do remember a time when you opened the door for a woman, got her car door for her, let her out of the elevator first…the list goes on and on. Moral: Just like the code of medieval knights, one should strive to be loyal, generous and noble bearing. You should tell the truth and respect the honor of women. Always protect the weak and guard the honor of your fellow man. Always obey those in authority and never refuse a challenge from an equal.
I can’t tell you how many times in a given year that I feel, just how I look in the picture above. Being an entrepreneur is the ultimate personification of the term uncertainty. You never know what is going to be thrown at you on a daily basis. Despite your projections, you never really know if your sales are going to materialize like you envision. But even more unsettling, you never really know if, or how long, you’re going to survive.
In a post we’ll upload in a few days, you’ll learn of some of the challenges we faced this tax season. But every year around this time, I personally face a challenge; the transition back to contract work. Essentially, when tax season ends I become a freelancer and go and work a “gig” with whoever needs an experienced finance resource. The fears around this time always boil down to 1) if I will be able to find work and 2) how long it will take before my finances begin to get tight.
About a week ago I found myself having a panic episode about the above. All those fears and little thought gremlins were hard at work and my emotions were running wild alongside them and their journey. So here are some tips for dealing with being scared, many of which I used that miserable night:
Take a deep breath. When faced with an uncertain situation, it’s important to stay calm. If you can’t focus on what is going on, you will never be able to come up with the solution. So take a deep breath and calm down. I can’t tell you how many situations I’ve been in where initially it appeared that there we so many moving parts that I would never get my arms around them. But once I took a deep breath, I could then do this:
Focus on what you CAN control. When presented with a challenging situation, you may feel that there is nothing you can do. Fortunately, this is usually not the case. This is just the human reaction to not knowing what to do FIRST. Thus, you need to analyze the situation to see what you can do, control or influence. Once you identify the above, you can stop being scared.
Formulate your plan. I’m a big list person. The reason? Well, when you make a list and cross items off one by one, you know what you do? Make progress! Action and progress are what move you forward and get you closer to your goal. So once you know what you can change or influence, formulate your plan of attack. This will give you a very clear picture of what needs to be done and where you should wind up when everything is complete.
Begin to execute. This is simple enough. Move forward, step by step, and don’t look back.
Keep moving forward to keep your mind from being idle. We’ve all heard of the saying that an idle mind is the Devil’s playground. If you let up from your actions then all those fears and thought gremlins will come right back. So, if your actions aren’t generating the desired results, don’t sit there and mull it over. Reevaluate your actions, look at your plan, make the necessary modifications and then press on.
When you advise aspiring and fledgling business owners, one question that routinely comes up is what it takes to be successful. While it takes many ingredients to achieve success, there are two that are key in my opinion.
Back in High School I tried out and made the football team. In reality it wasn’t that hard as they pretty much took anyone who tried out. But the real challenge was getting to play. Most of the playing time (a.k.a. “tick”) was given to starters and second string players. Me? Oh, I was just a guy who was on the team; by most standards I was just your typical benchwarmer. But just like everyone else, I earned my “letter” for each year I was on the team. And just like everyone else, I sported my letters on my letterman’s jacket. To the girl at the bus stop, I looked just like all the other “jocks” when we got off the bus at her stop!
The point of this story is what? Quite simply, persistency pays off. I could/should have quit numerous times during the years I played football. The total amount of tick I got was probably the equivalent of a first half, but was spread across three years. Yet I didn’t give up. I never succumbed to the pressure to stop going to two-a-days. I never let the ridicule of “star” players deter me from marching on. But more importantly, I never let myself disappoint the one person who really mattered; me.
If you want to be successful, you have to sometimes have the fight of a dog in you. When everything is pointing to stopping, you have to tell yourself that success may be just around the corner. And if you can be persistent? You might just wind up with a successful business like all those other entrepreneurs who started their business just like you did; one day at a time.
Some of the greatest people have achieved their success not because of special talents or intellect, but because they consistently plod along. Whatever goals you’re trying to reach; they aren’t just going to happen. You have to actually/consistently be working on them.
Here is a case in point. When you are wooing someone, you go through the effort of being consistent. You will routinely call them, see them, take them on dates, tell them they are special, compliment them, etc. But what happens once you’ve won their heart? Those consistent things start to fade by the wayside. Why? Primarily because you achieved you goal; getting them to become your boyfriend, girlfriend or spouse!
The moral of the story is that you achieve your goals by consistently doing the necessary work. If you walk a few steps each and every day of the year, after a year you will have walked several miles.